About Us

“Jewelry has the power to be this one little thing that can make you feel unique.”

Atrayente draws inspiration from the French word ‘attrayant' which streamlines to denote something attractive, seductive, or alluring. These root words reflect the inspired jewelry lines of our proficient artisanal craftsmen. Aiming jointly to create an irresistible charm and emotive appeal that goes straight to the heart. Every earring, finger ring, bracelet, and necklace contributes to the overall aesthetic of looking and feeling good whilst transcending barriers and endowing women to take on a breathtaking look.

Atrayente is not only about transformational allure; we draw inspiration from our founder's nature-inclined travel experiences. They help facilitate earthy yet highly stylized designs to resonate with inner sensibilities and harmonize one's soul with one's appearance. Getting inspired by nature and incorporating each travel exposure in a piece of jewelry is an art we excel in and portray the concepts on our Instagram page.Most of our handcrafted pieces have hidden panoramic landscapes infused in the design enhanced by the different use of semi-precious gemstones.

OUR FOUNDERS

Atrayente came into existence as a result of our proficient founder Mrs. Ruchi Agarwal in parallel with the efforts of her brother Mr.Rohit Agarwal like two poles of a magnet , their competencies synergize and aspire to create a fad in the jewelry market that sequel waves in the fashion industry. An impeccable contribution by Mr.Rohit Agarwal with marketing skills gained from his MBA degree has added great significance to the brand. Having obtained a specialised jewellery designing degree from a renowned university and guided by her spouse who has been into jewelry export business from many years, also helped to enhance the brand in many ways.. 

PACKAGING IS ALWAYS THE KEY COMPONENT OF PRODUCT’S OVERALL DESIGN.

Atrayente has worked twice as hard in being as protective as it is attractive. It has also provided safety and cleaning tips enclosed with ornament in a beautiful hard cardboard box with brand name engraved.

ATRAYENTE VISION

We see a future in which we shall be introducing concept-changing designs and trends in tune with fluctuating trends and expectations. Our future vision is to constructively keep working as a team in line with our artisans to proactively promote concepts that resonate with fashion-conscious people. One of Atrayente's core values is to unite team efforts in order to be able to exploit potential and achieve full efficiency